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Magazines

Revue Française du Marketing (Juin 2014)

Depuis quelque temps, on parle beaucoup des neurosciences et du comportementdu consommateur. Les travaux académiques sur la question se sontmultipliés de même que l'offre privée en la matière. Il était donc tempsde faire un point...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2014
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Citation

, A. (2014a, June 01). Revue Française du Marketing (Juin 2014). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2014-


Magazines

Revue Française du Marketing (Septembre 2013)

Le thème de l'enfant consommateur est en marketing souvent évoqué et étudié. Pourautant, deux questions se posent: si l'on admet que le prix est un élément fondamental dans les choix que pose le consommateur, quel quesoit son...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2013
×

Citation

, A. (2013a, September 01). Revue Française du Marketing (Septembre 2013). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2013-


Magazines

Revue Française du Marketing (Décembre 2012)

Qu'on l'appelle consom'acteur, conso'battant ou néo-consommateur, le nouveau consommateur fait l'objetces dernières années d'une attention toute particulière, notamment de la part du champ académique mais passeulement. En effet, les...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2012
×

Citation

, A. (2012a, December 01). Revue Française du Marketing (Décembre 2012). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2012-


Magazines

Research World (December 2008)

Last month, the United States elected the first African American ever to the office of President. He was not elected because of his race, but because he ran a campaign that was so disciplined, broad and deep that it touched the culture, emotions and...

Catalogue: Research World 2008
Author: ESOMAR B.V.
December 1, 2008
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Citation

B.V., E. (2008a, December 01). Research World (December 2008). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-december-2008-


Research reports

Qualitative research into Ladbroke's holiday advertising

Ladbrokes Ltd., in conjunction with SJIP Ltd., arecurrently progressing the development of a TV commercialdesigned to expand Ladbrokes share of the holiday campmarket.Consumer research was therefore required in order to:1. Identify the general and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
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Citation

, C. (1976a, July 19). Qualitative research into Ladbroke's holiday advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-ladbroke-s-holiday-advertising